But Rewind had actually already been having a hard time long before the pandemic. 2018s video was viciously panned by the YouTube community (to this day, it stays the most disliked video ever posted to the platform). Creators argued that the business was moving focus from the “real community”– including controversial developers like Logan Paul and PewDiePie– in favor of more advertiser-friendly choices.
But whether favored or endlessly soaked on, Rewind videos have actually been a huge part of YouTubes culture for the past years. Ideally, whatever YouTube does end up doing to replace its huge year-end celebration ends up a little less controversial moving forward.
YouTube will likewise be relying on creators on its platform to fill the gap, with a representative informing TubeFeed that itll “continue to be motivating to see the myriad of methods the most creative content producers in the world– our YouTube developers– encapsulate the end of year in their video recaps, as YouTube retires its own Rewind video.”
Thank you to all the developers involved in Rewind – well be for your Rewinds as we refocus our energies on commemorating you and the patterns that make YouTube with a different and updated type of experience – stay tuned! → https://t.co/kI69C24eL0— YouTube Creators (@YouTubeCreators) October 7, 2021
Rather, YouTube will “refocus our energies on commemorating you and the patterns that make YouTube [fire emoji] with a various and updated sort of experience,” although the business didnt elaborate further on what itll be changing Rewind with.
YouTube Rewind– the businesss annual year-end round-up of patterns, creators, memes, and the most popular videos on the site– has been canceled for excellent, the company verified to TubeFilter today.
The news of YouTube canceling Rewind permanently isnt a huge surprise. 2018s video was viciously panned by the YouTube neighborhood (to this day, it remains the most disliked video ever posted to the platform). Developers argued that the company was moving focus from the “real neighborhood”– consisting of questionable developers like Logan Paul and PewDiePie– in favor of more advertiser-friendly choices.
The news of YouTube canceling Rewind completely isnt a huge surprise. The company currently took off 2020, pointing out the difficulties of the year: “2020 has been various. And it does not feel ideal to carry on as if it werent.”.
And 2019s video tried to skirt controversy completely by moving its format from the big-budget mashup of YouTubers from years past to a more regular (and dull) list of clips of most-watched creators, videos, and patterns.