Columbus Crew to change name and crest, sources say – The Athletic

The Columbus Crew are finalizing a rebrand that includes dropping “Crew” from the official name along with a new crest, sources tell The Athletic. An announcement about the change could come as soon as this week, with one source saying official word is expected “in the next few days.” 

Columbus, a founding member of MLS, launched a new badge and “brand identity” 2014 under former owner Anthony Precourt, keeping the “Crew” name but adding an “SC” and dropping their original logo. The current crest — a round black and yellow shield with patterns on the interior circle — has remained unchanged since.

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